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Brand Aid

Audiobook (Includes supplementary content)
Branding is more than a great logo. A brand is the essence of an organization-its DNA-impacting its continual success. It is absolutely essential to get it right. Brand managers, marketers, and executives have long turned to this trusted guide to troubleshoot their branding problems. Written by an acknowledged expert with 30 years of experience building world-class brands, Brand Aid covers topics ranging from research and positioning to brand equity management and architecture strategy. Bringing together illuminating case studies, best practices, and the latest research, this edition offers invaluable advice on every aspect of brand management including: The 6 most powerful sources of brand differentiation
  • 5 elements that trigger brand insistence
  • Turning brand strategy into advertising
  • Online branding
  • Private label brands
  • Creating "category of one" brands
  • Social responsibility, sustainability, and storytelling
  • 60 nontraditional marketing techniques
  • Metrics
  • And more A treasure trove of techniques, templates, and rules of thumb, Brand Aid is the ideal resource for anyone responsible for building their organization's brand.

  • Expand title description text
    Publisher: Ascent Audio Edition: Unabridged

    OverDrive Listen audiobook

    • ISBN: 9781469031163
    • File size: 311800 KB
    • Release date: January 1, 2015
    • Duration: 10:49:34

    MP3 audiobook

    • ISBN: 9781469031163
    • File size: 311838 KB
    • Release date: January 1, 2015
    • Duration: 10:55:32
    • Number of parts: 11

    Formats

    OverDrive Listen audiobook
    MP3 audiobook

    subjects

    Business Nonfiction

    Languages

    English

    Branding is more than a great logo. A brand is the essence of an organization-its DNA-impacting its continual success. It is absolutely essential to get it right. Brand managers, marketers, and executives have long turned to this trusted guide to troubleshoot their branding problems. Written by an acknowledged expert with 30 years of experience building world-class brands, Brand Aid covers topics ranging from research and positioning to brand equity management and architecture strategy. Bringing together illuminating case studies, best practices, and the latest research, this edition offers invaluable advice on every aspect of brand management including: The 6 most powerful sources of brand differentiation
  • 5 elements that trigger brand insistence
  • Turning brand strategy into advertising
  • Online branding
  • Private label brands
  • Creating "category of one" brands
  • Social responsibility, sustainability, and storytelling
  • 60 nontraditional marketing techniques
  • Metrics
  • And more A treasure trove of techniques, templates, and rules of thumb, Brand Aid is the ideal resource for anyone responsible for building their organization's brand.

  • Expand title description text
    • Details

      Publisher:
      Ascent Audio
      Edition:
      Unabridged

      OverDrive Listen audiobook
      ISBN: 9781469031163
      File size: 311800 KB
      Release date: January 1, 2015
      Duration: 10:49:34

      MP3 audiobook
      ISBN: 9781469031163
      File size: 311838 KB
      Release date: January 1, 2015
      Duration: 10:55:32
      Number of parts: 11

    • Creators
    • Formats
      OverDrive Listen audiobook
      MP3 audiobook
    • Languages
      English